Kirna Zabête

Drove multi-million Farfetch Marketplace account by establishing sales plans, uploading inventory, working with private client and marketing teams, and facilitating order flow. Oversaw ShopBazaar Marketplace integration offering embedded content commerce for Hearst Luxury Portfolio by facilitating editorial coverage, maintaining product feeds and processing sales through inventory systems and platforms. Led in-house DTC affiliate strategy, launching new marketplaces and forming external stylist partnerships. Evaluated high-value transaction patterns to optimize CRM through personalization and one-to-one clienteling. Optimized online ecosystem through proficiency in all aspects of digital strategy, including but not limited to, email marketing, integrated brand communications, paid and organic media, and site developments and merchandising.