Capitol Clothing

Implemented data-driven omnichannel strategy across Facebook & Instagram Shops and digital advertisements to raise conversion rates, enhance brand perception, increase store traffic, and build both content and community. Calculated sell through and utilize to forecast buying budget for upcoming seasons and maximize return on open-to-buy purchases. Upload and manage inventory on Lightspeed and House Account to support direct sales via website. Evaluated online business trends and financials using Farfetch, 3rd-party ecommerce site. Strategically managed and created display direct marketing emails. Provided styling for social media posts and Fall/Winter 2019 Presentation Giambattista Valli Haute Couture finale runway look. Supported buyers at Paris Market week, capturing behind the scenes images to share across social media channels.